Sharik
Hassan

Executive Creative Director

13+ Years
20+ Awards
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Brands
Adidas
Uber
KFC
Spotify
Mountain Dew
Flipkart
Microsoft
Sting
7UP
Royal Stag
Maruti Suzuki
Ola Cabs
Vivo
Food Panda
Vice Media
SBI Card
TVS
Honda
Dell
Bharat Benz
Awards
Cannes Lions
Clio Awards
One Show
D&AD
Effie Awards
Spikes Asia
Kyoorius
Abby
Sharik Hassan

Writer.
Filmmaker.
Troublemaker.

About

I'm Sharik — an Executive Creative Director who's spent 13 years building campaigns that earn their place in culture. From pan-masala briefs to interactive journalism that walked away with Lions at Cannes — I've written for every market, and the intent has always been the same: find the truest idea in the brief, then back it all the way.

Currently leading creative at FCB India (now McCann). Before that — Leo Burnett, Dentsu, Autumn Grey. Each move deliberate. Each chapter better than the last.

I write. I direct. I lead teams that do both. My best work has always come from rooms where everyone's pushing — and I've spent years making sure I'm the kind of creative who makes those rooms better, not harder.

Open to senior creative leadership, brand consultancy, and briefs with ambition behind them.

highlights


Vice Media
The 8-Bit Journo
✦ Cannes Silver · Direct✦ Bronze ×2
Thappad
World's Most Reported Trailer
✦ Cannes Silver · Entertainment✦ Spikes Asia Silver
Mountain Dew
Darr Nu Daraa
✦ Spikes Asia Shortlist
Uber
Hydera-Baddie
✦ Kyoorius Shortlist
Ola Cabs
Drunk Tweets
✦ Kyoorius Gold · Digital
Uber
Uber One
✦ Launch Campaign

brand work


Adidas
Uber
Spotify
Flipkart
Sting
7UP
Mountain Dew
Royal Stag
Food Panda
Ola Cabs
Vivo
KFC
honda
Siggnature

Adidas

You Got This — TEAM INDIA
The bonhomie of the team, brought to life. Same spirit, different story.
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Part of Something Bigger - originals
Being a cricketer in India is a big deal. This was about closing the distance between fan and player. Not hero-worship. Recognition.
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YOU GOT THIS - SLIPS
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Uber

Hydera-Baddie ✦ Kyoorius Shortlist
IPL was too expensive. Local love was free. We took the Australian everyone loved to hate and made him Hyderabad's own. Hyper-regional, hyper-relevant, zero IPL spend.
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Gambhir Campaign
Uber promises hassle-free rides. We proved it by putting India's grumpiest man in the back seat — and making him smile. Life super hai jab Uber hai.
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Uber One
Premium membership, premium feeling. A campaign built around the Uber One subscription launch.
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Tandoori Rides ft. Himesh Reshammiya — Launch
Festive season. Overnight trips. Intercity rides nobody knew Uber offered. Enter Himmesh Reshammiya with Tandoori Rides — an ode to going places just because you can.
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Tandoori Rides — Teaser
The teaser that set the mood before the big launch.
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Tandoori Rides — Shortie
The short-form cut. Same warmth, tighter edit.
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Spotify

suntay jaa
Three comedy films. Getting India to pay for music by making them laugh at life without it.
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suntay jaa
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SUNTAY JAA
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SUNTAY JAA
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Flipkart

no kidding
Launch offer that needed to move fast. It worked.
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NO KIDDING
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NO KIDDING
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Sting

sorry uncle
Energy drink, bold brand, one film to set the tone.
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7UP

Ik Mint Mein Refreshment (pakistan)
Introduce Snowball to Pakistan and the Middle East. Simple idea, right execution. Worked wonders.
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7UP with Extraa Fizz (pakistan) 
Introducing Exxtra Fizz — built for meals. A personality as big as the fizz.
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Mountain Dew

No Fear is Too Small
Courage democratised. Any fear counts. 5000+ pieces of UGC. The audience made it their own.
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Darr ke Aage Jeet Hai
Total blockbuster energy. Multi-celeb. Multi-location. One giant spectacle.
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NO FEAR IS TOO SMALL - TVC
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NO FEAR IS TOO SMALL - SHORTIE
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DEW HAI TOU SHURU HAI (pakistan)
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Royal Stag

Live it Large
Not Gen X. Not Gen Y. Not Gen Z. Celebrating India's generation Large on their own terms.
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RS Code
Rohit Sharma distils the formula for success. The RS Code — a blueprint, not a boast.
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Celebrate it Large — Festive
An ode to India's oldest tradition — celebrating together. Royal Stag, right in the middle of it.
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Food Panda

Brand Film 1
A launch offer that needed to move fast. Worked too well.
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Brand Film 2
Part of the same launch series. Just as sharp.
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Brand Film 3
Third in the launch series. Three films, one very clear brief.
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Ola Cabs

Drunk Tweets ✦ Kyoorius Gold
Late-night tweets from people who'd had one too many became real-time, personalised Ola ads. Right person, right message, right moment — before they did something they'd regret.
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Farak Padta Hai
Introduced the Share Cab concept. Getting India to share rides meant getting India to share space — we made it feel like the smarter choice, not a compromise.
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Peeke Mat Chala 1.0
Don't drink and drive — the campaign that used Ola as the responsible alternative. Culturally sharp, socially important.
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Peeke Mat Chala 2.0
The sequel — same message, bigger execution. A campaign that became a cultural moment around responsible nights out.
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Vivo

X200 - xplore the xtreme
Farhan Akhtar. Nature at its most cinematic. A phone that could capture all of it. Full 360 — influencers, celebs, launch.
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X200 - Nat geo
Second film from the X200 launch. Same ambition, different angle.
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VIVO X200 FE
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VIVO X300
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KFC

Brand Relaunch Film
KFC was back — and it needed to look the part. A relaunch built around appetite, not just awareness. Every frame designed to make you hungry before the end of the first second.
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Festival Campaign
KFC's festive film — built around the season, the flavour, and the feeling of celebration done right.
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99 Glitch
KFC's ₹99 offer, made impossible to miss. A glitch concept that felt like a bug — and worked like a feature.
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Maruti Suzuki

beyond advanced
A brand film for India's most trusted car maker.
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Siggnature

Brand Film
Byline coming — drop the campaign description and I’ll update.
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